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Brand Directions

Author: MP

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You Cant Have One! The Art Of False Scarcity

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PEOPLE, WERE FALLING FOR THE SAME TRICK TWICE IN THE SAME MONTH. Its a good one. Its called False Scarcity.

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Amazing QR-Powered Virtual Supermarket

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IM QUITE IMPRESSED WITH TESCOS LATEST INNOVATION. Largest food chain in the UK, Tesco also operates 280 stores in South

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The Worst Viral Marketing Of All Times

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ITS NOT HARD TO COME BY MEDIOCRE MARKETING FAILING TO HIT IT IN THE VIRAL CHARTS. Most brand briefs take

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Delivering Happiness

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Who doesnt want to read the story of a guy who created a big online shoe store? Okay, clearly Tony

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In Your Face! Facebook Profile Hostile Take-Over

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Since mid December 2010, Facebook started rolling out a new Profile layout, which most users are now familiar with. Its

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ReWork

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WHY I PICKED IT UP ReWork was one of four books recommended to me by Scott Stratten, the awesome author

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First Day As A Blogger White Belt

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Boy, I did not expect that level of response. In less than 24 hours, almost 500 hits, over 20 very

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Wheres All The Transmedia Storytelling?

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Im really excited about the launch of Defiance, a new SyFy TV show set to start very soon (I hope).

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The QR Code Is Dead Long Live The QR Code!

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This past weekend, I published a post lauding Tescos use of QR-codes in Seouls subway; an hour later, I retweeted

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Turn Your Blog Into An iPad App!

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Turning your blog into an amazing iPad friendly app is is what a new WordPress plugin promises, and it only

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  • You Cant Have One! The Art Of False Scarcity
  • Amazing QR-Powered Virtual Supermarket
  • The Worst Viral Marketing Of All Times
  • Delivering Happiness
  • In Your Face! Facebook Profile Hostile Take-Over
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