It strikes me as two recently admired giants are both reported in free-fall, that even the strongest businesses eventually fail. TAKE NOKIA Once acclaimed as a global leader with up to 40% market-share, Nokia defined mobile phones with its sleek and simple UI. Back in the days of the 8210 when small size mattered more [...]
This past weekend, I published a post lauding Tesco’s use of QR-codes in Seoul’s subway; an hour later, I retweeted an article titled “Death To The QR Code” which called them obsolete and invited marketers to drop them altogether. So yesterday, my friend Robin (@SixDegreesPGH) called out this small inconsistency. How can I praise QR codes [...]
I’M QUITE IMPRESSED WITH TESCO’S LATEST INNOVATION. Largest food chain in the UK, Tesco also operates 280 stores in South Korea where it holds a solid #2 position. But in a country where mobile is king and smartphones ubiquitous, the retail champion of “convenience” needed a breakthrough to dominate in e- and m-distribution. The shopper [...]
Brand Builder, Mover, Shaker, Geek, Gamer, Runner, Husband, Father, French, Photographer, Airmiles Collector... Vice President, Global Carlsberg Brand, in Copenhagen. All opinions expressed here are my own.