Social Media

The Job Is Not To Be Polite

by Thomas MORADPOUR on October 17, 2012 · 4 comments

This video response to a bullying Facebook post on the Bodyform page about its product Maxipad, is quite the kick in the head. I loved it so much that it jolted me back onto this blog for my first post of 2012 (don’t say it…). Simply put, it’s brilliant. It’s also quite rude, and reminds me [...]


Change #Fail – What’s In It For Me, Exactly?

by Thomas MORADPOUR on December 13, 2011 · 8 comments

I’ll keep this one short. Doesn’t it strike you that whenever a business comes up with a change to an established product or service, it’s always welcomed by a barrage of people who hate it? New New Twitter was announced this week. Oh no. The Twitter app has too many clicks now, it’s clunky, where [...]


Cashing In Your Social Currency

by Thomas MORADPOUR on July 30, 2011 · 13 comments

Looks like President Obama #compromise campaign is creating quite a wave. Quoting Nielsen/McKinsey research, Mashable talks of over 22,000 tweets using the hashtag, reaching as many as 36 million users on Twitter, as of Friday 5pm. I won’t go in the details or politics of the campaign – let’s just say it involved sending quite a large [...]


Five Fatal Flaws of Google+

by Thomas MORADPOUR on July 8, 2011 · 62 comments

I’m back! It’s been over 3 months since my last post… so what brings me back to writing? Of course, the one topic everybody is talking about, Google+. Full disclosure, I’m very curious to see how much traffic I can get from Google+ vs Twitter or Facebook, and I really needed a fresh post for [...]


Turn Your Blog Into An iPad App!

by Thomas MORADPOUR on March 25, 2011 · 10 comments

Turning your blog into an amazing iPad friendly app is is what a new WordPress plugin promises, and it only takes a few clicks. Or rather, let me rephrase. What the new Onswipe plug-in does, is turn you blog into an iPad app-like experience, complete with swipe gestures, Flipboard-like layouts, and your own springboard icon. [...]


The One Thing Klout Is Not

by Thomas MORADPOUR on February 20, 2011 · 44 comments

Three little weeks. That’s all it took for #usguys to pick a Klout-related topic for our weekend blog-off #usblogs, thanks to @DanPerezFilms. “HOW TO YOU BUILD YOUR OFFLINE KLOUT?” I think this goes to show the impact of Joe Fernandez‘s brand in our group (and more broadly on Twitter) and the amount of controversy that [...]


What Makes A Good Story?

by Thomas MORADPOUR on February 15, 2011 · 12 comments

What do shows like The Apprentice, X Factor and Hell’s Kitchen have in common? Yes, they are all popular reality TV talent shows, they all start with many contestants and eliminate them one by one until the final winner has been identified. But there’s more. They are all organized around a very vocal and polarizing [...]


10 Leadership Lessons From Twitter

by Thomas MORADPOUR on February 12, 2011 · 17 comments

Great leadership is timeless. Since humankind crawled out of its caves and started grouping into hordes, tribes, and nations, great leaders have emerged to inspire us to go beyond ourselves, and join efforts broader than the individuals. Nothing new under the sun. But in today’s age of social media, movements and communities, more individuals than [...]


#UsBlogs: Round-Up Perma-Post!

by Thomas MORADPOUR on February 7, 2011 · 31 comments

WHAT IS #USBLOGS? A fun way to spice up our blogging efforts, #usblogs is a group weekly blogging game within the #usguys tribe! Every Friday night, we pick a common theme, and blog away until Monday morning. No particular rules or template, no winners either – the benefit is simply to push each other to [...]


Twitter Really Is A MMORPG

by Thomas MORADPOUR on February 7, 2011 · 3 comments

“Twitter: Podium or Network?” is the question we asked in our first #usguys week-end group blogging endeavour, #usblogs. Excellent answers have been posted, most arguing for the idea Twitter can be used for both, and gives most of its value when seen as a community-building channel (see all at bottom of the post). Great. I [...]


Save 140 – Just Say NO! To

by Thomas MORADPOUR on February 5, 2011 · 22 comments

By far the worst thing to hit Twitter. Since last month, users of the popular Twitter client Tweetdeck have been given access to a brand new service called In a nutshell, this new functionality enables Tweetdeck users to post long tweets well beyond the 140 character limit – what is new is that within [...]