Peer-to-Peer Sharing

The Worst Viral Marketing Of All Times

by Thomas MORADPOUR on March 19, 2011 · 27 comments

IT’S NOT HARD TO COME BY MEDIOCRE MARKETING FAILING TO HIT IT IN THE VIRAL CHARTS. Most brand briefs take it for granted these days that “sharing” is a key measure of success, and that making it big on Facebook and YouTube is a holy grail of advertising, combining the most desirable features of peer [...]


Debunking Viral Myths – What Videos Really Share

by Thomas MORADPOUR on January 24, 2011 · 4 comments

Anyone interested in the intersection of Advertising and Social should go spend some time on the Most Contagious┬áContent Ranking site. A collaboration between Unruly Media and Contagious, this site ranks viral videos and branded content worldwide, based on the amount of times it has been posted on Facebook, Twitter and blogs. Don’t confuse this with [...]


Spectacular Mind-Control In BMW Advertising

by Thomas MORADPOUR on December 12, 2010 · 14 comments]

Eating popcorn, waiting for the feature to start, the cinema audience is watching the usual tunnel of movie trailers and ads. In one of them, Ruben Xaus – World Vice Champion of Superbike – tells the audience “why he races“; a question he gets “every day“. Should the audience feel particularly interested? Well, the photography [...]


Does Your Brand Have Conversation Starters?

by Thomas MORADPOUR on November 30, 2010 · 2 comments

My first post got a lot of attention for its controversial title: “Full Disclosure: I Think Social Media Marketing is BS“. It was not a bashing of Social Media in general, or Social Media for Marketing… rather, a point of view that Marketing is always Marketing, and Social Media is one of many ways brands [...]