Brand Experience

If you’re like me and grew up with Danone, you’re probably wondering why the French CPG giant decided to open three yogurt bars in the Paris area this month. Surely, there has to be better, more efficient, cheaper ways to distribute something as banal as yogurt? “Something as banal as yogurt.” This is the commodity-kiss-of-death [...]


Beyonce’s 10 Commandments of Awesome

by Thomas MORADPOUR on July 18, 2011 · 11 comments

I must be the last person in America to watch Beyonce’s stunning performance at the 2011 Billboard Awards, combining 3D projection mapping with live choreography. In case you’ve missed it too, you can watch the full video at the end of this post: you will be amazed by the artistic and technical creativity, the passion, [...]


Amazing QR-Powered Virtual Supermarket

by Thomas MORADPOUR on July 10, 2011 · 7 comments

I’M QUITE IMPRESSED WITH TESCO’S LATEST INNOVATION. Largest food chain in the UK, Tesco also operates 280 stores in South Korea where it holds a solid #2 position. But in a country where mobile is king and smartphones ubiquitous, the retail champion of “convenience” needed a breakthrough to dominate in e- and m-distribution. The shopper [...]


The Worst Viral Marketing Of All Times

by Thomas MORADPOUR on March 19, 2011 · 27 comments

IT’S NOT HARD TO COME BY MEDIOCRE MARKETING FAILING TO HIT IT IN THE VIRAL CHARTS. Most brand briefs take it for granted these days that “sharing” is a key measure of success, and that making it big on Facebook and YouTube is a holy grail of advertising, combining the most desirable features of peer [...]


Great Lynx Stunt Drops Angels Into Victoria Station

by Thomas MORADPOUR on March 19, 2011 · 4 comments″

Combining two marketing fads rarely produces great work… but there are exceptions. The first, Street Marketing, or rather train-station marketing, as high traffic locations like London’s Victoria station seem to be a location of choice for most flash-mobs these days. The second, Augmented Reality, otherwise known as the art of pleasing geeks with improbable interactive [...]


Tiger Blood & Real-Time Marketing

by Thomas MORADPOUR on March 5, 2011 · 7 comments

FOCUS MORE  ON THE NOW Instead of spending the next 5 minutes reading this post, you could be gaining 3,000 more followers. That is, if you are using (your toaster), if you have tiger blood or a general addiction to #winning, and if your name is Charlie Sheen. It hit me that things happen mostly in [...]


I Just Stole Your Idea!

by Thomas MORADPOUR on January 29, 2011 · 11 comments

Talent Borrows, Genius Steals. I just coined that phrase. OK, that’s not true, it’s actually from Pablo Picasso, who stole it from Oscar Wilde. Or Stephen Morrissey. Well anyway, I’m pretty sure it’s from one of those guys with fairly low Klout scores. But I digress. It’s a great quote. Yet it does not quite [...]


I read a post yesterday by Julien Smith, co-author of Trust Agents with Chris Brogan, titled Donald Trump’s Top Three Tips For Dominating Your Niche. As a true fan of The Apprentice, I felt compelled to read. Here’s what I learned: Donald Trump focuses on creating massive visibility by playing everywhere in his niche, he [...]


Spectacular Mind-Control In BMW Advertising

by Thomas MORADPOUR on December 12, 2010 · 14 comments]

Eating popcorn, waiting for the feature to start, the cinema audience is watching the usual tunnel of movie trailers and ads. In one of them, Ruben Xaus – World Vice Champion of Superbike – tells the audience “why he races“; a question he gets “every day“. Should the audience feel particularly interested? Well, the photography [...]