December 2011

Advertising At The Speed Of Culture

by Thomas MORADPOUR on December 14, 2011 · 18 comments

I really love the “Then & Now” ad, celebrating 100 years of Chevrolet. It’s very simple visually, clever, and emotionally engaging. It’s a very “pure” idea. I drive a Ford, but have now huge love for the Chevy Runs Deep campaigns. If it’s not an Audi, my next car might just be a Chevy. Camaro [...]


Change #Fail – What’s In It For Me, Exactly?

by Thomas MORADPOUR on December 13, 2011 · 8 comments

I’ll keep this one short. Doesn’t it strike you that whenever a business comes up with a change to an established product or service, it’s always welcomed by a barrage of people who hate it? New New Twitter was announced this week. Oh no. The Twitter app has too many clicks now, it’s clunky, where [...]


The Most Powerful Word In Branding

by Thomas MORADPOUR on December 13, 2011 · 7 comments

Excuse the linkbait tease. I’m not going to drumroll it any further. It’s FAMOUS. Yes, the most powerful word in branding is FAMOUS. It’s about the best filter you can use to carve out a unique brand which people will truly care about. And it’s a loaded word. fa·mous [fey-muhs] adjective 1.having a widespread reputation, usually of a favorable nature; renowned; celebrated: a famous writer. 2.Informal . first-rate; excellent: The singer gave a famous performance. 3. [...]