Amazing QR-Powered Virtual Supermarket

by Thomas MORADPOUR on July 10, 2011 · 7 comments

I’M QUITE IMPRESSED WITH TESCO’S LATEST INNOVATION.

Largest food chain in the UK, Tesco also operates 280 stores in South Korea where it holds a solid #2 position.

But in a country where mobile is king and smartphones ubiquitous, the retail champion of “convenience” needed a breakthrough to dominate in e- and m-distribution.

The shopper insight they leveraged is universal, but particularly acute in hectic Korea – shopping is a drag, takes too much time in crowded stores, and its a pain to haul back groceries through an over-populated public transportation system.

Their idea – set up a virtual shop in Seoul’s subway stations, with life-size replicas of Tesco’s most popular aisles, powered by QR code e-shopping. Point and scan your chosen products with a smartphone while you wait for the next train, pay with a click, and your virtual shopping cart will be waiting at you door by the time you get back home.

50% BREAKTHROUGH RETAIL MODEL, 50% BUZZWORTHY ADVERTISING STUNT.

The result is 100% genius! Watch the video to see more.

Of course, the tiny flaw there is the space and number of billboards it would take to replicate a full-size store with this system, but hey… Every Little Helps, right?

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  • http://twitter.com/Carts888 Nic Cartwright

    now that really is window shopping…….

    • http://twitter.com/TomMoradpour Thomas Moradpour

      yep’.
      Actually it’s not a bad idea for window-shopping… for instance after-hours.
      Tom

  • Pingback: Tesco testing full sized virtual grocery display using QR Codes | NARMS

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  • http://www.fluffylinks.com Creative Slave

    I did love this Tesco QR campaign. Subway muggers also spoke highly of this new development. 

  • http://twitter.com/cbirchenough claire birchenough

    Really interesting post, thanks for highlighting Tom! This innovation if it really works could be one that is copied in other major cities…let’s hope it comes to London!

    • http://twitter.com/TomMoradpour Thomas Moradpour

      Let’s see if Tesco do “lift and shift” internally ;-)

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