July 2011

Cashing In Your Social Currency

by Thomas MORADPOUR on July 30, 2011 · 13 comments

Looks like President Obama #compromise campaign is creating quite a wave. Quoting Nielsen/McKinsey research, Mashable talks of over 22,000 tweets using the hashtag, reaching as many as 36 million users on Twitter, as of Friday 5pm. I won’t go in the details or politics of the campaign – let’s just say it involved sending quite a large [...]


Leaders Who Fail – The Horse Carriage Syndrome

by Thomas MORADPOUR on July 29, 2011 · 13 comments

It strikes me as two recently admired giants are both reported in free-fall, that even the strongest businesses eventually fail. TAKE NOKIA Once acclaimed as a global leader with up to 40% market-share, Nokia defined mobile phones with its sleek and simple UI. Back in the days of the 8210 when small size mattered more [...]


If you’re like me and grew up with Danone, you’re probably wondering why the French CPG giant decided to open three yogurt bars in the Paris area this month. Surely, there has to be better, more efficient, cheaper ways to distribute something as banal as yogurt? “Something as banal as yogurt.” This is the commodity-kiss-of-death [...]


Legendary Brands – The Age of Barbarian Marketing

by Thomas MORADPOUR on July 21, 2011 · 3 comments

#whenbloodisspilled A trending topic this week – as Lionsgate tweeted the bloody first scene from the Conan reboot movie ahead of Comic Con -, #whenbloodisspilled is when legends are made. One thing can be said about Conan The Barbarian: he has clear points of view. Crush your enemies, have them brought before you, listen to the [...]


Where’s All The Transmedia Storytelling?

by Thomas MORADPOUR on July 19, 2011 · 10 comments

I’m really excited about the launch of Defiance, a new SyFy TV show set to start very soon (I hope). Or is it Defiance, the Trion Worlds shooting MMO, set to launch equally soon on PC, PS3 and XBOX 360? Actually, both. First of its kind, Defiance will be a true trans-media property with a common [...]


Beyonce’s 10 Commandments of Awesome

by Thomas MORADPOUR on July 18, 2011 · 11 comments

I must be the last person in America to watch Beyonce’s stunning performance at the 2011 Billboard Awards, combining 3D projection mapping with live choreography. In case you’ve missed it too, you can watch the full video at the end of this post: you will be amazed by the artistic and technical creativity, the passion, [...]


You Can’t Have One! The Art Of False Scarcity

by Thomas MORADPOUR on July 16, 2011 · 19 comments

PEOPLE, WE’RE FALLING FOR THE SAME TRICK TWICE IN THE SAME MONTH. It’s a good one. It’s called False Scarcity. When goods are free and widely available to everyone without constraints…. do we really want them? Probably not as much as if we’re convinced that they are rare and have to go through a guarded [...]


The QR Code Is Dead, Long Live The QR Code!

by Thomas MORADPOUR on July 12, 2011 · 24 comments


This past weekend, I published a post lauding Tesco’s use of QR-codes in Seoul’s subway; an hour later, I retweeted an article titled “Death To The QR Code” which called them obsolete and invited marketers to drop them altogether. So yesterday, my friend Robin (@SixDegreesPGH) called out this small inconsistency. How can I praise QR codes [...]


Amazing QR-Powered Virtual Supermarket

by Thomas MORADPOUR on July 10, 2011 · 7 comments

I’M QUITE IMPRESSED WITH TESCO’S LATEST INNOVATION. Largest food chain in the UK, Tesco also operates 280 stores in South Korea where it holds a solid #2 position. But in a country where mobile is king and smartphones ubiquitous, the retail champion of “convenience” needed a breakthrough to dominate in e- and m-distribution. The shopper [...]


Five Fatal Flaws of Google+

by Thomas MORADPOUR on July 8, 2011 · 62 comments

I’m back! It’s been over 3 months since my last post… so what brings me back to writing? Of course, the one topic everybody is talking about, Google+. Full disclosure, I’m very curious to see how much traffic I can get from Google+ vs Twitter or Facebook, and I really needed a fresh post for [...]