February 2011

The One Thing Klout Is Not

by Thomas MORADPOUR on February 20, 2011 · 44 comments

Three little weeks. That’s all it took for #usguys to pick a Klout-related topic for our weekend blog-off #usblogs, thanks to @DanPerezFilms. “HOW TO YOU BUILD YOUR OFFLINE KLOUT?” I think this goes to show the impact of Joe Fernandez‘s brand in our group (and more broadly on Twitter) and the amount of controversy that [...]


I’m not in Human Resources. But if I was, here’s one thing I’d change. Annual Performance Reviews. You set goals at the start of the year, fill in a form of some kind, review results twelve months later, have a chat, a rating, and a pay rise. What a broken system… WHAT’S WRONG WITH ANNUAL REVIEWS? 1. [...]


What Makes A Good Story?

by Thomas MORADPOUR on February 15, 2011 · 12 comments

What do shows like The Apprentice, X Factor and Hell’s Kitchen have in common? Yes, they are all popular reality TV talent shows, they all start with many contestants and eliminate them one by one until the final winner has been identified. But there’s more. They are all organized around a very vocal and polarizing [...]


10 Leadership Lessons From Twitter

by Thomas MORADPOUR on February 12, 2011 · 17 comments

Great leadership is timeless. Since humankind crawled out of its caves and started grouping into hordes, tribes, and nations, great leaders have emerged to inspire us to go beyond ourselves, and join efforts broader than the individuals. Nothing new under the sun. But in today’s age of social media, movements and communities, more individuals than [...]


[Book Review] Delivering Happiness

by Thomas MORADPOUR on February 11, 2011 · 0 comments

2011 Reading List #004 Delivering Happiness by Tony Hsieh (Zappos.com CEO) For my full 2011 reading list, click here. 4/5 Filled with many great stories, Zappos CEO’s book delivers an entertaining fast read. Order a pair of shoes, start reading,and  you’ll be done before they arrive to your door tomorrow morning. In his very candid account [...]


72 hours after the big game, dust has settled on this year’s crop of the most expensive ads on American TV. At $3 million a 30 seconds pop and 111 million viewers this year, the SuperBowl has always been the most coveted advertising stage. As TBWA\CHIAT\DAY creative head Rob Schwartz (@schwartzie14) put it: “The $3M brands [...]


#UsBlogs: Round-Up Perma-Post!

by Thomas MORADPOUR on February 7, 2011 · 31 comments

WHAT IS #USBLOGS? A fun way to spice up our blogging efforts, #usblogs is a group weekly blogging game within the #usguys tribe! Every Friday night, we pick a common theme, and blog away until Monday morning. No particular rules or template, no winners either – the benefit is simply to push each other to [...]


Twitter Really Is A MMORPG

by Thomas MORADPOUR on February 7, 2011 · 3 comments

“Twitter: Podium or Network?” is the question we asked in our first #usguys week-end group blogging endeavour, #usblogs. Excellent answers have been posted, most arguing for the idea Twitter can be used for both, and gives most of its value when seen as a community-building channel (see all at bottom of the post). Great. I [...]


Save 140 – Just Say NO! To Deck.ly

by Thomas MORADPOUR on February 5, 2011 · 22 comments

By far the worst thing to hit Twitter. Since last month, users of the popular Twitter client Tweetdeck have been given access to a brand new service called deck.ly. In a nutshell, this new functionality enables Tweetdeck users to post long tweets well beyond the 140 character limit – what is new is that within [...]


[Book Review] Reality is Broken

by Thomas MORADPOUR on February 4, 2011 · 8 comments


2011 Reading List #003 Reality Is Broken by Jane McGonigal For my full 2011 reading list, click here. 5/5 A very stimulating read, Reality Is Broken will challenge your perceptions of what gaming is all about, why it is so addictive, and why – contrary to popular belief – it is anything but a waste of [...]


Are You Half-Pregnant?

by Thomas MORADPOUR on February 3, 2011 · 3 comments

I certainly hope the answer is no. Quite clearly, when it comes to actual babies, there’s only two options – you’re either fully pregnant, or not at all. Pregnancy is an “all-in” scenario. Once you start, you commit fully to the new life you’ve created. You can’t get away with just the diapers and crib, but [...]