December 2010

2011, Make It "One Louder"

by Thomas MORADPOUR on December 31, 2010 · 9 comments]

As 2010 gets to a close and we move into 2011, I am reminded of the words of wisdom from the epic 1984 mockumentary This Is Spinal Tap. You see, most live rock bands set their amps to ten. And it’s fine, until they realize they can’t go anywhere from there: they’re already maxed out. [...]


2011 Social TV Mash-Up – 3 Shows I’d Love To… Play!

by Thomas MORADPOUR on December 29, 2010 · 3 comments

With all the talk of television being dead, and mobile-taking-over-social-taking-over-the-web like some sort of high-tech turducken, fact is that a majority of people still prefer to stay spectators, a majority of their time. Only 12% of Facebook users update their status daily, 2% of users create 60% of all tweets, and less than 2% of [...]


Don’t Make Twitter An Echo Chamber – A Follow Up Post

by Thomas MORADPOUR on December 28, 2010 · 6 comments

I’m quite happy that my Christmas week-end post ignited quite a debate in the comments section. Here’s a link, and summary, in case you missed it: in Is Twitter Telling You Only What You Want To Hear, I argued that there was a significant conformity risk in using Twitter as a source of “socially curated [...]


I recently started to follow Mark Schaefer‘s advice to block spam and bot accounts who follow me. Mark made a convincing case for this in a post on his blog {GROW}, based on both the ethics and pride of having a genuine follower list exempt of fake accounts, and on the positive impact this will have [...]


I read a post yesterday by Julien Smith, co-author of Trust Agents with Chris Brogan, titled Donald Trump’s Top Three Tips For Dominating Your Niche. As a true fan of The Apprentice, I felt compelled to read. Here’s what I learned: Donald Trump focuses on creating massive visibility by playing everywhere in his niche, he [...]


Is Twitter Telling You Only What You Want To Hear?

by Thomas MORADPOUR on December 24, 2010 · 23 comments

My morning newpaper is now Twitter. The other day, I noted that my morning ritual had changed since I embraced Twitter – I now really enjoy an early 30mn in the day, with a cup of coffee , and Twitter as a modern-day version of the newspaper. I tweeted this observation and got a good [...]


5 Things I Learned From Kim Kardashian’s Death

by Thomas MORADPOUR on December 14, 2010 · 18 comments

Relax. Kim Kardashian is not dead. Or at least, she’s been brought back to life. What am I talking about? In the first week of December, Kardashian joined some 20 other celebs in a fundraiser organized by Alicia Keys’s great foundation - Keep A Child Alive - to help children orphaned by AIDS in Africa and India. The [...]


Spectacular Mind-Control In BMW Advertising

by Thomas MORADPOUR on December 12, 2010 · 14 comments]

Eating popcorn, waiting for the feature to start, the cinema audience is watching the usual tunnel of movie trailers and ads. In one of them, Ruben Xaus – World Vice Champion of Superbike – tells the audience “why he races“; a question he gets “every day“. Should the audience feel particularly interested? Well, the photography [...]


Thank You!

by Thomas MORADPOUR on December 5, 2010 · 1 comment]

Today I want to thank all my friends who supported my effort to raise awareness (and funds) for Didier Drogba’s dream to build a hospital in Abidjan. Didier is a fantastic champion on the football pitch, and an amazing individual off the pitch – I’m really proud to help his foundation @FondationDrogba as much as [...]

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Most tweets fall in the woods without making a noise. Ignored, completely ignored. You’ve probably read this Wired article revealing 71% of all tweets generate absolutely zero reaction by the tweetosphere… no RTs, no response, nothing. Did anyone even read them? Who knows. If you’re on Twitter to listen and get news-fixes from your trusted [...]